Lucasfilm President Kathleen Kennedy Explains Her Entryist Strategy
December 5, 2015
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When you hire a woman for a position like this, you don’t just get someone that’s out to do the best job possible for the target audience in question. You get someone that will take every conceivable opportunity to hire more women at every level, create more roles for women in the properties they influence, and see to it that everything conforms to the dictates of feminist ideology:
They are really, really making a huge effort across the company to put more focus around casting women and putting women in positions of responsibility, with directing and various other positions inside, different lines of business in the company. It’s not just about casting female protagonists. It’s gotta be across the board throughout the industry. I think Hasbro, who’s making toys for a while, they were perhaps a little reluctant to move too quickly with something that’s been such a successful boys line. I think they’re recognizing that selling to girls is just as effective as selling to boys. More and more the lines are being blurred as to deciding ahead of time that some things are for boys and some things are for girls. I think that’s a big part of the conversation. It’s all of these areas that are contributing to change really happening. Over the last several years that I’ve been in the business it seems to me that this has been a topic of conversation every few years. Then everybody thinks it’s a trend or that it’s a significant change. And then it doesn’t really move the needle. I think that’s — hopefully— what’s going to begin to happen now. It’s going to be real change. And not just perceived change.
Shades of the Conan Rpg!
This is not to say that you can’t make a space opera property that appeals to both boys and girls. The guys that created the Animated Green Lantern series knew exactly what they were doing and did just that:
But the people behind the new Star Wars are not the sort of folks that would say, “there’s nothing wrong with something being aimed at boys, and even if it is, girls can like it too. See? Not a problem!” Quite the contrary, the push to censor Princess Leia’s Slave Outfit shows that there is a certain amount of contempt here for things that boys tend to like.
And while I guess that people that have the rights to Star Wars can do whatever the heck they want with it, it’s troubling the extent to which someone as high up as Kathleen Kennedy has drunk the Kool-Aid on this. It’s as if she really thinks that by taking over Star Wars, she can finally put an end to the “war toy”/”pink aisle” dichotomy forever. The reality is that the people marketing toys for the past several decades were not so much engineering the tastes of boys and girls as catering to them. And Ms. Kennedy is more likely to damage a popular property than change human nature.