Jeffro's Space Gaming Blog

Microgames, Monster Games, and Role Playing Games

Lucasfilm President Kathleen Kennedy Explains Her Entryist Strategy

When you hire a woman for a position like this, you don’t just get someone that’s out to do the best job possible for the target audience in question. You get someone that will take every conceivable opportunity to hire more women at every level, create more roles for women in the properties they influence, and see to it that everything conforms to the dictates of feminist ideology:

They are really, really making a huge effort across the company to put more focus around casting women and putting women in positions of responsibility, with directing and various other positions inside, different lines of business in the company. It’s not just about casting female protagonists. It’s gotta be across the board throughout the industry. I think Hasbro, who’s making toys for a while, they were perhaps a little reluctant to move too quickly with something that’s been such a successful boys line. I think they’re recognizing that selling to girls is just as effective as selling to boys. More and more the lines are being blurred as to deciding ahead of time that some things are for boys and some things are for girls. I think that’s a big part of the conversation. It’s all of these areas that are contributing to change really happening. Over the last several years that I’ve been in the business it seems to me that this has been a topic of conversation every few years. Then everybody thinks it’s a trend or that it’s a significant change. And then it doesn’t really move the needle. I think that’s — hopefully— what’s going to begin to happen now. It’s going to be real change. And not just perceived change.

Shades of the Conan Rpg!

This is not to say that you can’t make a space opera property that appeals to both boys and girls. The guys that created the Animated Green Lantern series knew exactly what they were doing and did just that:

But the people behind the new Star Wars are not the sort of folks that would say,  “there’s nothing wrong with something being aimed at boys, and even if it is, girls can like it too. See? Not a problem!” Quite the contrary, the push to censor Princess Leia’s Slave Outfit shows that there is a certain amount of contempt here for things that boys tend to like.

And while I guess that people that have the rights to Star Wars can do whatever the heck they want with it, it’s troubling the extent to which someone as high up as Kathleen Kennedy has drunk the Kool-Aid on this. It’s as if she really thinks that by taking over Star Wars, she can finally put an end to the “war toy”/”pink aisle” dichotomy forever. The reality is that the people marketing toys for the past several decades were not so much engineering the tastes of boys and girls as catering to them. And Ms. Kennedy is more likely to damage a popular property than change human nature.


13 responses to “Lucasfilm President Kathleen Kennedy Explains Her Entryist Strategy

  1. Pingback: Star Wars justice convergence | Neoreactive

  2. Shitlord Johnson (@rine_attcks) December 5, 2015 at 4:22 pm

    “I think they’re recognizing that selling to girls is just as effective as selling to boys.”

    I’ve hearing feminists say this for a few years now, and so I’ve also paid attention to the volumes moving of traditional boy’s Star wars and Lego and the movement of the new pink girls versions of these same toys. Well last year the boys toys sold out before Christmas (they didnt buy enough), and the girls versions of these toys were still full on the shelves after the peak holiday had passed, almost none had sold.

    Classic case of feminism denying reality. SJWs always lie.

  3. Louis J. Desy Jr. December 5, 2015 at 8:28 pm

    “You get someone that will take every conceivable opportunity to hire more women at every level, create more roles for women in the properties they influence, and see to it that everything conforms to the dictates of feminist ideology:”

    And so the destruction of another company beings.

    If this continues, I expect within a decade the Star War’s franchise will be dead and the ‘powers that be’ there will be fumbling around trying to explain how could it have happened, and coming up with the wrong answers. The correct answer will be that instead of telling a good story that people want to see and hear, everyone within the company will be indoctrinated into pushing an ideology, which never sells otherwise they wouldn’t need to be pushing it; the customers would be asking for stories that contained it.

    The simple answer of course, is that once a company stops hiring based on merit, then the people you didn’t hire go to work for the competition and end up ‘burying the company’ on top of the problem that people are not going to pay for a work of ‘ideology’.

  4. Warren Abox December 5, 2015 at 8:58 pm

    You know, the funny thing is that a big part of Disney’s push to buy the Star Wars franchise was that it appealed to boys. Disney has always had a lot of success marketing to girls (think about the princesses) and very young boys (although to get that they had to buy Pixar for the “Cars” license), but the 10 and up male crowd? They’ve never had nearly the cachet with them as LucasFilm, and in today’s world, if you can’t beat ’em, buy ’em.

    So what’s the first thing they do with the property they bought so that they could market to boys? Water it down. Thus proving that the two real reasons they never marketed to boys is that 1. they don’t really know how, and 2. they don’t really want to.

    I guess you could argue that they bought the village to save it…which requires them to burn it down, but having watched the trends you speak of, that looks like it is giving them too much credit for malice aforethought. Malice I can buy, but aforethought? No way. These people are so wrapped up in their social bubble and its view of funhouse mirror view of reality to truly understand their failures.

    • jeffro December 5, 2015 at 9:11 pm

      The striking thing is just how brazen she is about it. Used to these sorts of incursions had to keep it on the lowdown and leave room for plausible deniability. No more!

  5. James May December 6, 2015 at 8:06 am

    If you look at the history of original vs. adapted screenplays in SF film you can see outsiders have rarely understood the appeal of SF. Even in cases of adapted SF like the first Dune film, Starship Troopers or John Carter you can see the filmmakers never quite trusted either the original material or their audiences. Most SF film projects have succeeded almost despite themselves; the glimpses of SF’s true power leak through movies like Star Wars and Alien. If Hollywood understood SF they’d be making The Mote in God’s Eye into a film. The trailer would blow people away. It’s no coincidence that when a finally wonderfully realized screenplay like Children of Dune made it onto the Syfy Channel they had their highest ratings ever. They promptly ignored that and now we have S. A. Corey’s “vomit zombies.” Why not just make Capt. Future and the Space Emperor?

    So now Hollywood is set to follow the model innovated by disgruntled anti-white lesbians within the ruins of what once acted as a museum and conservatorship: the Nebulas and Hugos. By all means take away the excitement, drama and visions of SF and in addition shit on your own audience as predatory proto-rapists, homophobes, woman-haters and inheritors of post-colonial racism. Ann Leckie’s genderblind zombies and Aliette de Bodard’s crying in outer space will be sure to fire the imaginations of audiences around the world much like an atomic sleeping pill would.

    Why would I have ever thought people unable to appreciate weapons shops, dying earths or big front yards could resist the power of lesbian emancipation? Both E. Rice Burroughs’ 1918 Caspak trilogy and the 2009 Avatar end with a woman killing a man with a bow and arrow in order to save their lover. Why would that make a sick ideology which claims “social justice” happy when we know Kennedy is nothing more than yet another useful idiot for a cult which hates white heterosexual men? Third Wave Feminism and mainstream conformity have wrecked an eccentric genre of literary fine art.

  6. Joe Author December 6, 2015 at 8:33 am

    It’s about making money and appeal. There is no “hating” heterosexual men. In the end, it’s their decision, not mine or yours. Don’t like it? Don’t watch it or buy it. Want to create and market stuff just for boys and/or men? Awesome.

    Create what you want. Develop what you want.

    • jeffro December 6, 2015 at 8:34 am

      Joe Author? Uh… is that your real name?

    • Trimegistus December 6, 2015 at 11:14 am

      . . . and when we do, you’ll call us sexist.

    • James May December 6, 2015 at 11:27 am

      I don’t disagree these people may feel it’s about making money or that they are unaware the ideology that’s been mainstreamed into their consciousness was mostly created by a handful of American women who in fact hated men. That’s rather the whole point isn’t it; the idea of hate speech and even insanity being mainstreamed into the public arena as not only “social justice” that’s on the “right side of history” but one that may cost you money or even your job to ignore. This has all sprung from an estimated 700 gender and women’s studies programs now in existence at colleges across America.

      Let’s be accurate about where the concept of “genderblindness” came from and what it means. First of all, I know nothing about Kennedy’s personal awareness of Third Wave Feminism, but it’s obvious from her rhetoric that she shares it’s identical views of what she is trying to accomplish: a back to nature movement meant to restore a balance erased by thousands of years of a patriarchy of “compulsory heterosexuality.” Letting children choose their own toys is a reflection of the idea heterosexuality and gender is a “performance” reinforced by culture, not biology, not nature.

      This concept was innovated by idiots like the Frenchwomen Simone de Beauvoir and Monique Wittig and refined into its current form by another idiot 30-40 years later named Judith Butler. In between it was powered by a handful of man-hating sociopaths in America beginning in the late ’60s like Robin Morgan, Mary Daly, Kate Millet, Shulamith Firestone, Andrea Dworkin, Charlotte Bunch and Susan Brownmiller. Accepting their arguments doesn’t require you hate men but it does all look like that from the outside; a dupe is a dupe and group defamation is group defamation. Without knowing Kennedy’s agenda, I assume she is a dupe. She is also casually indulging in group defamation in the mistaken belief it is “social justice.” By an amazing coincidence, how to linguistically combat “compulsory heterosexuality” was put in the form of an SF novel in 1969 by Monique Wittig and practically plagiarized by Ann Leckie to the clapping of hands and giving of awards in an SF community today plagued by and dedicated to Third Wave Feminism as its Holy Grail.

      The reason I so often poke fun at this brand of “feminism” being a lesbian liberation ideology is because that’s exactly what it is. The idea men imposed heterosexuality on humankind in pre-history is a bizarre retelling of the Garden of Eden. This idea has been cherry-picked from empty European intellectuals like Jacques Derrida, Freud, Jacques Lacan, Claude Levi-Strauss, Michel Foulcault, etc. The problem is there is absolutely no scientific or historical basis for this absurd fantasy. It is far more of a “construct” than heterosexuality is and resembles the “science” of R. E. Howard’s Hyborian Age more or Lovecraft’s Old Ones than reality.

    • Cirsova December 6, 2015 at 2:43 pm

      Clearly Lucas was doing something wrong when it came to the marketing and appeal of the original Star Wars. I’m sure these new films will be a massive improvement over the loss-leading originals.

  7. Joe Author December 6, 2015 at 2:58 pm

    “…that they are unaware the ideology that’s been mainstreamed into their consciousness was mostly created by a handful of American women who in fact hated men.”

    [Laughs] I’m always amazed by feminists who claim that they are currently persecuted by patriarchy and by the manospherists who claim feminist ideology seeped into the consciousness of men and women. It’s two sides who have their own narratives and acolytes. On the outside looking in, it’s really fascinating.

    Regardless, write what you want to write. Create what you want to create.

  8. Pingback: More Maza! | Cirsova

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